Cristian Malpica Professional Portfolio
Cristian Malpica

Cristian Malpica

Assistant Product Manager · B2B portfolios & workflow products

I turn customer, commercial and operational evidence into clearer portfolio, pricing and workflow decisions—from discovery through launch and post-launch learning.

My current work spans B2B product lifecycles and operational workflows. Three earlier years leading SaaS sales strengthened how I connect customer needs with commercial priorities and delivery reality.

View CV

At a glance

Now
Assistant Product Manager across B2B product lifecycles
Shipped
Internal pricing workflow implemented and in ongoing use
Experience
Product management since 2023 · SaaS sales leadership from 2020 to 2023
Scope
Portfolio, pricing, launches, product data and market readiness across Spain and Portugal
Languages
Spanish & English bilingual · German B2 · French A2

01 · Selected work

A pricing workflow built for people and systems

An implemented internal product, framed from workflow need to operational use.

Professional productImplemented · ongoing internal use

From fragmented pricing work to system-ready decisions

I framed, specified and built an internal application that connects a guided pricing task to preventive controls and system-ready output.

My role
Product framing, requirements, workflow design and application development
Explore the shipped product

02 · Experience

Experience across the product lifecycle

A progression from financial control to SaaS sales leadership and work across the end-to-end B2B product lifecycle.

Assistant Product Manager

Specialist B2B distribution — Barcelona

2023 — present

I drive defined workstreams across the end-to-end lifecycle of B2B and industrial product lines in European markets, with primary scope across Spain and Portugal. I turn customer, market, commercial and operational evidence into portfolio priorities, product requirements and coordinated cross-functional execution.

Selected product responsibilities

  • Discover and prioritise. Combine customer feedback, product enquiries, market trends, competitor activity and internal performance evidence to identify unmet needs, portfolio gaps and roadmap priorities.
  • Shape the portfolio across its lifecycle. Translate portfolio goals and market evidence into clear product direction, priorities and roadmap recommendations—from opportunity definition and validation through introduction, optimisation and end-of-life review. Support each decision with range-gap analysis, extensions, substitutions, SKU rationalisation and stock-plan recommendations.
  • Coordinate market readiness. Translate business needs and operational constraints into requirements, launch priorities, positioning, value propositions and go-to-market workstreams spanning availability, stock deployment, digital content, promotions, sales enablement and training.
  • Build commercial viability. Assess supplier terms and cost changes, competitive position, pricing coherence and margin implications; prepare business cases and support supplier negotiations, pricing updates and purchasing decisions.
  • Govern product integrity. Maintain the business quality of hierarchies, classifications, commercial attributes and supplier references across SAP, PIM and digital channels, and coordinate technical, regulatory and sustainability documentation so products remain market-ready.
  • Measure and evolve. Review product and launch performance, adoption, customer feedback, service, availability, rotation and ageing; turn the findings into portfolio, roadmap and corrective recommendations.
Portfolio
Multi-categorymanufacturer, partner and own-brand product families
Lifecycle
End-to-enddiscovery, range strategy, launch, optimisation and end-of-life review
Market
Europeanprimary product and customer scope across Spain and Portugal
Delivery
Cross-functionalcommercial, purchasing, supply, data, technical, digital and marketing functions

Evidence that informs product decisions

Customer need
Feedback, enquiries, substitution patterns and evidence of unmet demand
Commercial health
Performance trends, price position and margin implications
Operational health
Rotation, ageing, availability, service and supplier performance
Product integrity
Lifecycle status, adoption, data completeness and documentation readiness

Ownership boundary I lead the analysis, translate evidence into requirements and priorities, and coordinate cross-functional delivery. I recommend portfolio, pricing and supplier actions; final commercial and portfolio approvals remain with the relevant management stakeholders.

Sales Supervisor

Gestión de Ventas Iberia — Barcelona

2020 — 2023

I led a SaaS sales team and translated customer insight into structured input for product, pricing and go-to-market decisions.

  • Translated customer needs and market feedback into recommendations for positioning, go-to-market execution and territory planning.
  • Coordinated sales, marketing and customer success through new software-module launches, supporting onboarding, adoption and retention.
  • Built Salesforce dashboards for pipeline, usage trends and customer sentiment, and structured feedback for pricing and feature-investment discussions.

Product contribution The dashboards and structured feedback gave pricing and feature-investment discussions a shared evidence base alongside qualitative account input.

Accounting Specialist

EMAE — Camagüey, Cuba

2015 — 2019

This role built my foundation in financial control, supplier operations, inventory reporting and forecast accuracy.

  • Managed payables, supplier documentation and financial controls; produced inventory and forecasting reports used to guide planning and availability.

What it gave me I learned to reconcile system records with operational reality — a discipline I now apply to post-launch product analysis.

BSc, Marketing and Market Research
Universitat Oberta de Catalunya · ongoing
Advanced Diploma, International Trade
Universitat Oberta de Catalunya · 2026
Associate Degree, Accounting and Finance
Instituto Politécnico de Economía, Camagüey · 2014
Product
LifecycleDiscoveryRoadmappingPortfolio planningRange-gap analysisSKU rationalisationMarket researchCompetitive analysis
Delivery
Backlog prioritisationRequirementsUser storiesAcceptance criteriaRelease planningScrumKanban
Go-to-market
PositioningValue propositionsLaunch readinessSales enablementPricing supportMargin analysis
Analysis
SQLPower BITableauAdvanced ExcelKPI trackingForecastingBusiness cases
Product data
SAPPIMHierarchies & classificationsSupplier referencesMulti-market consistency
Compliance
Technical data sheetsDeclarations of PerformanceCE markingEnvironmental Product Declarations
Tools
JiraConfluenceMicrosoft PlannerSalesforce CRMSAPPIMOdooPower AppsPower AutomateAWSAzure

03 · Approach

A method for working through complexity

Each principle can be tested against a real product decision, not simply accepted as a claim.

  1. 01

    Connect the system view to user reality

    I frame the problem at two levels: the system of goals, constraints, dependencies and incentives, and the customer journey where those forces become real. A sound product decision must work at both.

    Reduces the risk of a strategically coherent solution that fails in real use.

  2. 02

    Make evidence and assumptions explicit

    I record what is known, what is inferred and what still needs validation. Making that distinction visible allows the team to challenge assumptions as the evidence changes.

    Reduces the risk of prioritising confidence over the quality of the signal.

  3. 03

    Set decision criteria before testing

    Before a test begins, I define the question, the measure and the result that would change direction. This keeps validation tied to a real decision.

    Reduces the risk of tests designed to confirm the preferred answer.

  4. 04

    Involve the people who will deliver and use it

    I involve the people who will use, sell, support and operate the product early enough to surface dependencies, workarounds and delivery constraints.

    Reduces the risk of a launch that appears ready but fails in operation.

  5. 05

    Protect the outcome; adapt the route

    I keep the intended customer and business outcome clear while allowing new evidence to change the plan, sequence or solution.

    Reduces the risk of protecting sunk effort instead of the intended outcome.

  6. 06

    Evaluate total value and total cost

    I assess who benefits, who carries the cost, what resources the solution consumes and what happens after launch. A viable product should create durable customer and business value without shifting hidden costs elsewhere.

    Reduces the risk of optimising one metric at the expense of the wider system.

Applied in professional context How I approach B2B portfolio decisions Seven anonymised decision frameworks across lifecycle, commercial, launch, availability, product-data, adoption and supplier questions. Explore the decision approach

04 · Applied coursework

Product thinking tested across markets and operating models

A secondary archive of International Trade coursework. Every case separates individual contribution, team output, documented evidence, modelled assumptions and proposed validation.

05 · Perspective

What fascinates me — and how it shapes my work

These are things I genuinely love: the universe, nature, endurance sports, design, code, quantum physics, innovation and the possibility of building a more sustainable future.

The map traces how they shape the way I understand people, products and the systems that connect them.

Relationships: The universe connects with perception and product; perception with quantum physics; quantum physics with nature; nature with sustainability and product; endurance with making; making with product; sustainability with product.

Eight influences

What fascinates me — and how it shapes my work

Each reflection begins with something I value beyond work, then traces the habit it brings into my decisions.

01 · Universe

The scale and structure of the universe

I love learning about the universe—its extraordinary scale, the structures within it and how much remains unknown.

Astronomy invites me to move between very different scales: a single observation, a planetary system and patterns far beyond both. I enjoy that combination of evidence, imagination and unanswered questions. Product work also requires movement between scales: understand the wider system, then return to the specific customer, workflow and decision in front of the team.

See the related working habit

02 · Perception

Understanding how other people see

I am curious about how experience, context and attention shape what each person notices and needs.

The same interface, message or process can feel obvious to one person and confusing to another. I enjoy listening to people and noticing where their interpretation differs from mine. At work, that means asking questions before proposing a solution, paying attention to the language people use and treating my first interpretation as an assumption to test against what customers and delivery teams actually say and do.

See the related working habit

03 · Quantum physics

Curiosity beyond everyday intuition

Quantum physics interests me because it challenges the assumptions we use to make sense of everyday reality.

I approach it as an interested learner, not an expert. What I value is the discipline of staying curious when a subject resists simple explanations, and accepting that a useful model can still be incomplete. Product testing calls for comparable humility: state what is known and uncertain, then define in advance what evidence would change the decision.

See the related working habit

04 · Nature

Time outdoors and the life around us

I love being in nature for its beauty, its quiet and the variety of life that continues beyond our attention.

Time outdoors restores my attention. It also makes relationships visible: soil, water, climate and species affect one another, and disruption in one place can appear somewhere else. That attention to relationships is also useful at work: I look beyond the most visible outcome and consider upstream dependencies, operational constraints, unintended effects and the people who will carry them.

See the related working habit

05 · Endurance

What endurance sports teach me

I love endurance sports because progress is earned through patience, pacing and consistency.

Training requires pacing, recovery, attention to feedback and the judgement to adjust when conditions change. It also makes the difference between persistence and rigidity very clear. In product work, I use the same discipline to keep the long-term objective clear, break progress into manageable increments and change the route when evidence shows the current approach is not working.

See the related working habit

06 · Making

Learning by designing and building

I enjoy taking an idea into a sketch, a prototype or working code that another person can react to.

Design helps me clarify the experience; code makes behaviour and constraints tangible; creativity opens alternatives before the team commits. Building small prototypes lets me expose assumptions early, communicate more precisely with technical colleagues and learn from use rather than discussion alone. That hands-on approach also shaped how I developed the pricing-control application.

Explore the product case

07 · Sustainability

Innovation that improves what comes next

I am most interested in innovation when it improves people’s lives without ignoring environmental and operational costs.

Sustainability matters to me as a design and decision constraint, not as a slogan. I look for products that are useful, viable, durable and easier to maintain or adapt, while using resources responsibly across their lifecycle. In practice, that means asking who benefits, what trade-offs are being made and whether today’s solution creates an avoidable problem later.

See the related working habit

08 · Product

Where my interests become useful

Product management gives me a place to turn curiosity about people, systems and technology into decisions a team can act on.

It brings together the parts of work I value most: listening carefully, finding patterns, framing the problem, choosing priorities and helping different functions move toward a shared outcome. The result must do more than sound promising—it must create customer value, work within business and operational constraints, account for consequences across stakeholders and improve against measurable outcomes after launch. That responsibility is what makes product work meaningful to me.

See my experience

06 · Contact

Where I can contribute next

Product purpose

I strive to turn customer insight, technology and business strategy into products that create lasting value, support sustainable growth and improve outcomes for people and society.

Responsible innovation and sustainability guide how I define value, evaluate trade-offs and make decisions beyond launch.

Role focus

Role
Product Manager / Product Owner — discovery, prioritisation, delivery and post-launch learning.
Environment
Complex B2B and SaaS products across manufacturing and distribution.
Reach
Barcelona-based · open across Europe and internationally.